Brand | AVITO |
Product/Service | AVITO.MA |
Entrant | SHEM'S PUBLICITÉ Casablanca, MOROCCO |
Category | RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS |
Entrant Company
|
SHEM'S PUBLICITÉ Casablanca, MOROCCO
|
Advertising Agency
|
SHEM'S PUBLICITÉ Casablanca, MOROCCO
|
Production Company
|
VIDEORAMA Casablanca, MOROCCO
|
Brief Explanation
The main objective of this campaign is create awareness and build the brand equity for the new web site avito.ma. A C2C website for used goods, transacting everything from used clothes and mobile phones, to luxury watches and apartments.
The creative idea capitalise on the proposition of the web site itself (on avito. you can sell every thing) by using self derision and black humor and propose different situations where we'll have the impression that people want to sell a member of his own family.
Credits
Yanis Ayouch |
Chief Creative Officer |
Bruno Perrussel |
Account Supervisor |
Moulay Ahmed Belghiti |
Producer |
Nick/Sun |
Director |
Fouad Lahjouji |
Account Manager |
Nick/Sun |
Director Of Photography |