2013 Winners & Shortlists

MOBILY CONNECT RAMADAN OFFER - LIBRARY

BrandMOBILY ETIHAD ETISALAT
Product/ServiceMOBILY CONNECT
EntrantIMPACT BBDO Riyadh, SAUDI ARABIA
CategoryCOMMERCIAL PUBLIC SERVICES
Entrant Company IMPACT BBDO Riyadh, SAUDI ARABIA
Advertising Agency IMPACT BBDO Riyadh, SAUDI ARABIA
Production Company VIP FILMS Beirut, LEBANON

Brief Explanation

We're drawing sharp & funny contrasts between uninspiring working life with after work home life for Mobily connect - the fastest and most reliable Internet service in the Kingdom. The campaign is centered around 4 hand-picked professionals going through the motions at their jobs and how their after hours home lives take a paradigm shift thanks to the Mobily Connect offer experience. In other words, life's a drag..monotonous...routine...mechanical..but thanks to Connect Ramadan offer, life's just became more colorful..exciting..juicy and thrilling..

Credits

Name Role
Philip Aprahamian Chief Creative Officer
Jihad Khoury Creative Director
Geroge Jerges Copywriter
Adeel Esbhani Account Supervisor
Mohammed Al Musfer Advertiser's Supervisor
Rafic Tamba Producer
Alain Sauma Director