| Brand | AJMAL PERFUMES |
| Product/Service | AURUM |
| Entrant | IKON ADVERTISING & MARKETING Dubai, UNITED ARAB EMIRATES |
| Category | COSMETICS & BEAUTY, TOILETRIES & OTC PHARMACY |
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Entrant Company
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IKON ADVERTISING & MARKETING Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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IKON ADVERTISING & MARKETING Dubai, UNITED ARAB EMIRATES
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Production Company
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FAHRENHEIT FILMS Mumbia, INDIA
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Brief Explanation
'Aurum' means gold and this fragrance from Ajmal captured gold in all its resplendence – from the gilt-edged bottle to its luxurious juice. It needed a film that would bring out the magnificence. The 'idea' for the film was the 'execution'. In order to give it an ethereal feel, the film was shot on the Phantom HD camera, with 2,500 fps slo-mo shots to do justice to being immersed in gold. The film looked at the theory of 'Vibrations' – where gold is formed from the cycle of changes in mass – solid to liquid to molten to solid again.
Credits
| Shantesh Sunil Row |
Executive Creative Director |
| Shantesh Sunil Row |
Copywriter |
| Lopamudra Kundu |
Account Supervisor |
| Kutu Chatterji |
Producer |
| Raj Tambaku |
Director |
| Famous House Of Animation |
Post Production |
| Abhishek Arora |
Music |
| Vikas Sivaraman |
Director Of Photography |
| Famous House Of Animation |
EditingCompany |