| Brand | ASSOCIATION LALLA SALMA DE LUTTE CONTRE LE CANCER |
| Product/Service | CANCER PREVENTION |
| Entrant | SHEM'S PUBLICITÉ Casablanca, MOROCCO |
| Category | INTERNET FILM |
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Entrant Company
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SHEM'S PUBLICITÉ Casablanca, MOROCCO
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Advertising Agency
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SHEM'S PUBLICITÉ Casablanca, MOROCCO
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Production Company
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CASABLANCA PICTURES Casablanca, MOROCCO
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Brief Explanation
Facebook in Morocco is very strong amongst young population (the largest group is currently 18/24) . This target does not watch local TV channels. The idea was to target them by using their favorite way of communicaiton, Facebook by creating a simulation of the life of a young smoker on his Facebook profile. We can see on his timeline that happy and fun moments of this guy will be followed by illness due to smoking that will end to his death. Huge impact in Morocco.
Credits
| Yanis Ayouch |
Creative Director |
| Taieb Ghanem |
Copywriter |
| Youssef Eljirari |
Art Director |
| Bruno Perrussel |
Account Supervisor |
| Anouar Mouatassim |
Producer |
| Anouar Mouatassim |
Director |
| Casablanca Pictures |
Post Production |
| Imane Alami |
Account Manager |