Brand | TUNISIE TELECOM |
Product/Service | CLÉ 3G++ |
Entrant | MINDSHARE Tunis, TUNISIA |
Category | INTERNET FILM |
Entrant Company
|
MINDSHARE Tunis, TUNISIA
|
Media Agency
|
MINDSHARE Tunis, TUNISIA
|
Production Company
|
INFOCHALLENGE Tunis Mahrajene, TUNISIA
|
Brief Explanation
For the launch of its student 3G USB, Tunisie Télécom put together a campaign entitled “Some are willing to do anything to be eligible and benefit from this promotion”.
An elderly couple were chosen to star in an ad. The couple try to pass as youngsters, and squeeze into parties attended by young and glamorous people.
The young attendees surprised and somewhat skeptical watch the elderly couple dance with amusement.
Credits
Med Zied Brahim |
Chief Creative Officer |
Med Amine Khiari |
Executive Creative Director |
Yssem Saadi |
Advertiser's Supervisor |
Infochallange |
Producer |
Hassan Forgani |
Director |