2013 Winners & Shortlists

CLÉ 3G++ ETUDI@NT

BrandTUNISIE TELECOM
Product/ServiceCLÉ 3G++
EntrantMINDSHARE Tunis, TUNISIA
CategoryINTERNET FILM
Entrant Company MINDSHARE Tunis, TUNISIA
Media Agency MINDSHARE Tunis, TUNISIA
Production Company INFOCHALLENGE Tunis Mahrajene, TUNISIA

Brief Explanation

For the launch of its student 3G USB, Tunisie Télécom put together a campaign entitled “Some are willing to do anything to be eligible and benefit from this promotion”. An elderly couple were chosen to star in an ad. The couple try to pass as youngsters, and squeeze into parties attended by young and glamorous people. The young attendees surprised and somewhat skeptical watch the elderly couple dance with amusement.

Credits

Name Role
Med Zied Brahim Chief Creative Officer
Med Amine Khiari Executive Creative Director
Yssem Saadi Advertiser's Supervisor
Infochallange Producer
Hassan Forgani Director