IF YOU’RE A LAME DUCK IN HER EYES, BECOME THE LION YOU ONCE WERE
Brand | EVA PHARMA |
Product/Service | VIRECTA / THE GOLDEN BOX |
Entrant | TNA DDB EGYPT Cairo, EGYPT |
Category | COSMETICS & BEAUTY, TOILETRIES & OTC PHARMACY |
Entrant Company
|
TNA DDB EGYPT Cairo, EGYPT
|
Advertising Agency
|
TNA DDB EGYPT Cairo, EGYPT
|
Production Company
|
TAREK NOUR PRODUCTION Cairo, EGYPT
|
Brief Explanation
Sad, but true. Sex is a taboo topic in the middle east, especially for our low income target. Despite that, sex has a universally agreed importance. A man whose wife doesn't respect, is very likely to be anything but a lion in the bedroom. We used women's perspective to entice men to become the lions they once were.
Credits
Head Of Creative/Basel El Deeb |
Creative Director |
Associate Creative Director : Hashem El Sokkary/Akram Negm |
Copywriter |
Assem Ali |
Art Director |
Mahmoud Khattab |
Producer |
Ali Ali |
Director |
Mohsen Abdelwahab |
Editor |
Sam Isaac/George Samir/Ahmed El Ghazouly |
Sound Design/Arrangement |
Tns |
Post Production |
Mohamed Abdel Hady |
Animation |
Ahmed Zatouna |
Cameraman |
Hazem El Saadani |
Account Manager |
Pierre Mouarkech |
Director Of Photography |
Tns |
EditingCompany |
Hagar Ewais/Assistant Producer |
Other Credits |