2013 Winners & Shortlists

IF YOU'RE A GENTLE LAMB IN HER EYES, BECOME THE LION YOU ONCE WERE

Short List
BrandEVA PHARMA
Product/ServiceVIRECTA / THE GOLDEN BOX
EntrantTNA DDB EGYPT Cairo, EGYPT
CategoryCOSMETICS & BEAUTY, TOILETRIES & OTC PHARMACY
Entrant Company TNA DDB EGYPT Cairo, EGYPT
Advertising Agency TNA DDB EGYPT Cairo, EGYPT
Production Company TAREK NOUR PRODUCTION Cairo, EGYPT

Brief Explanation

Sad, but true. Sex is a taboo topic in the middle east, especially for our low income target. Despite that, sex has a universally agreed importance. A man whose wife doesn't respect, is very likely to be anything but a lion in the bedroom. We used women's perspective to entice men to become the lions they once were.

Credits

Name Role
Basel El Deeb Head Of Creative
Hashem El Sokkary/Akram Negm Associate Creative Directors
Assem Ali Art Director
Mahmoud Khattab Producer
Ali Ali Director
Mohsen Abdel Wahab Editor
Sam Isaac/George Samir/Ahmed El Ghazouly Sound Design/Arrangement
Post Production
Mohamed Abdel Hady Animation
Ahmed Zatouna Cameraman
Hazem El Saadani Account Manager
Pierre Mouarkech Director Of Photography
EditingCompany
Hagar Ewais/Assistant Producer Other Credits