IF YOU'RE A GENTLE LAMB IN HER EYES, BECOME THE LION YOU ONCE WERE
Brand | EVA PHARMA |
Product/Service | VIRECTA / THE GOLDEN BOX |
Entrant | TNA DDB EGYPT Cairo, EGYPT |
Category | COSMETICS & BEAUTY, TOILETRIES & OTC PHARMACY |
Entrant Company
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TNA DDB EGYPT Cairo, EGYPT
|
Advertising Agency
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TNA DDB EGYPT Cairo, EGYPT
|
Production Company
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TAREK NOUR PRODUCTION Cairo, EGYPT
|
Brief Explanation
Sad, but true. Sex is a taboo topic in the middle east, especially for our low income target. Despite that, sex has a universally agreed importance. A man whose wife doesn't respect, is very likely to be anything but a lion in the bedroom. We used women's perspective to entice men to become the lions they once were.
Credits
Basel El Deeb |
Head Of Creative |
Hashem El Sokkary/Akram Negm |
Associate Creative Directors |
Assem Ali |
Art Director |
Mahmoud Khattab |
Producer |
Ali Ali |
Director |
Mohsen Abdel Wahab |
Editor |
Sam Isaac/George Samir/Ahmed El Ghazouly |
Sound Design/Arrangement |
|
Post Production |
Mohamed Abdel Hady |
Animation |
Ahmed Zatouna |
Cameraman |
Hazem El Saadani |
Account Manager |
Pierre Mouarkech |
Director Of Photography |
|
EditingCompany |
Hagar Ewais/Assistant Producer |
Other Credits |