2013 Winners & Shortlists

FACES CORPORATE CAMPAIGN

Brand	CHALHOUB GROUP RETAIL (CGR) A MEMBER OF CHALHOUB GROUP FZE
Product/Service	FACES BEAUTY RETAILER
Entrant	HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Category	RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Entrant Company	HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Advertising Agency	HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Production Company	THE WORKS Beirut, LEBANON

Brief Explanation

The Challenge was to re-positioning a misunderstood brand. Amidst growing competition it becomes imperative to build association and affinity between the consumers and “Faces” beyond product offering in the KSA and UAE as the main markets. Beauty is more than just a look. It's a reflection of a woman's personality. It tells the world “This is who I am!” Faces caters to the unique beauty that every woman has. Strategic Platform: Faces…Let Your Beauty Shine Advertising Expression: Faces… Your Face of Beauty

Credits

Name	Role
Martin Wright	Executive Creative Director
Pascale Nader	Creative Director
Pascale Nader	Copywriter
Paula Gemayel	Art Director
Elie Sfier (Production And Studio Director) And Maysa Aboumourad - Senior Tv Producer	Agency Producer
Samar Alam (Senior Account Manager) And Dalia Wehbe (Account Executive)	Account Supervisor
Salah Al Sagha (General Manager) And Dania Fakhry (Marketing Specialist)	Advertiser's Supervisor
Essa Sheikh	Producer
Nidham Farah	Editor
MONTAGE TV PRODUCTION	Sound Studio
Luna Al Masri/ Bob Hamandi	Sound Engineer
Luna Al Masri/ Bob Hamandi	Sound Design/Arrangement
MONTAGE TV PRODUCTION	Post Production
Kareem Sultan	Animation
Marcella Donovan (Group Account Director)	Account Manager
MONTAGE TV PRODUCTION	EditingCompany

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