2013 Winners & Shortlists

STREPSILS CINEMA

Brand	RECKITT BENCKISER ARABIA
Product/Service	HONEY AND LEMON SORE THROAT LOZENGES
Entrant	HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Category	COSMETICS & BEAUTY, TOILETRIES & OTC PHARMACY
Entrant Company	HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Advertising Agency	HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Production Company	THE TALKIES Beirut, LEBANON

Brief Explanation

This film was aired in the VOX cinema theaters specifically after the last trailer of 'coming soon' movies. The ad purposely starts out as if it were a trailer for a movie and ends with a surprise of the message which is dont let a sore throat ruin a movie - use Strepsils Honey and Lemon. This was done to create engagement and surprise while remaining true to the brand footprint and personality.

Credits

Name	Role
Martin Wright	Executive Creative Director
Pascale Nader	Creative Director
Ross Hardiman (Senior Copywriter - English)	Copywriter
David Bowen (Senior Art Director)	Art Director
Maysa Aboumourad - Senior Tv Producer	Agency Producer
Ayham Homsi (Account Executive) And Nader Baker (Account Executive)	Account Supervisor
Aurelie Avogadri (Category Manager - Healthcare) And Saad Abdullah (Senior Brand Manager)	Advertiser's Supervisor
Elsa El Aam	Producer
Thierry Vergnes	Director
Zeina Bou Jawdeh	Editor
Forest Studios	Sound Studio
Mohammad Kebbe	Sound Engineer
Thierry Vergnes	Sound Design/Arrangement
The Gate	Post Production
Mix from West one music group	Music
Jamie Mcainsh (Group Account Direct)/Youmna Boustani (Former/Account Director)/	Account Manager
Jacques Chawich	Special Effects/Computer Graphics
Thododris Zacharakis	Cinematographer
Thododris Zacharakis	Director Of Photography
The Gate	EditingCompany
Sarah Touma	ProductionManager
Executive Producer - Taymour El Aasar, 1st Ass Camera Joseph Kfour - Wardrobe Stylist Maya Kassisy	Other Credits

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