DETTOL COLD AND FLU SEASONAL AD
| Brand | RECKITT BENCKISER ARABIA |
| Product/Service | DETTOL ANTIBACTERIAL PRODUCTS |
| Entrant | HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | COSMETICS & BEAUTY, TOILETRIES & OTC PHARMACY |
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Entrant Company
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HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Production Company
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SIGNATURE PRODUCTIONS Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Every year around 40 million people in the Middle East get the flu virus. We open on a series of scenes with smart edits of the traditional way of trying to relieve the cold and flu symptoms with home remedies or some treatments. We come in as Dettol the brand that is the champion of health and the partner of mom and society in calling for prevention is best and encouraging to use Dettol productions for both surface and personal wash disinfection to kill 99.9% of germs including the flu virus.
Prevention is the best cure.
Credits
| Martin Wright |
Executive Creative Director |
| Pascale Nader |
Creative Director |
| Ross Hardiman (Senior Copywriter - English)/Roger Rizkallah (Senior Arabic Copywriter) |
Copywriter |
| David Bowen (Senior Art Director) |
Art Director |
| Maysa Aboumourad - Senior Tv Producer |
Agency Producer |
| Tihana Begovic (Account Executive) |
Account Supervisor |
| Saad Abdulla (Senior Brand Manager) |
Advertiser's Supervisor |
| Anthony Makhlouf |
Producer |
| Mazen Fayad |
Director |
| Elie Shoucair |
Editor |
| Cutting Edge |
Sound Studio |
| Nasser Chibani |
Sound Engineer |
| Nasser Chibani |
Sound Design/Arrangement |
| Cutting Edge |
Post Production |
| Joe Harfouche |
Animation |
| Nicolas Khoury |
Cameraman |
| Final Cut |
Lighting |
| Nikki Samson (Senior Account Director) And Youmna Boustani (Former/Account Director) |
Account Manager |
| Issa Kandil |
Production Designer |
| Joe Harfouche |
Special Effects/Computer Graphics |
| Dominique Fausset |
Director Of Photography |
| Cutting Edge |
EditingCompany |
| Samer Choueiry |
ProductionManager |