| Brand | RECKITT BENCKISER ARABIA |
| Product/Service | DETTOL ANTISEPTIC LIQUID SPRAY |
| Entrant | HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | HOUSEHOLD, HOME APPLIANCES & FURNISHINGS, HOME ELECTRONICS & AUDIO-VISUAL |
|
Entrant Company
|
HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
HAVAS WORLDWIDE - MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
|
Production Company
|
THE WORKS Beirut, LEBANON
|
Brief Explanation
Dettol Antiseptic liquid (ASL/brown liquid)has been the gold standard in germ protection for many years. For a homemaker, she is looking forward to having formats and brands to help them in their daily routine that are modern, convenient and quick to match her and her family's daily realities of fast speed life. Dettol ASL, launched a new format - (a trigger) or spray for small surfaces and cleaning on the go. The creative idea capitalizes on the consumer insight and metaphorically visualizes the threat of germs without resorting to the old fashioned ‘germ patch’ highlighting the new format and unique points
Credits
| Martin Wright |
Executive Creative Director |
| Pascale Nader |
Creative Director |
| Ross Hardiman (Senior Copywriter - English)/Roger Rizkallah (Senior Arabic Copywriter) |
Copywriter |
| David Bowen (Senior Art Director) |
Art Director |
| Maysa Aboumourad - Senior Tv Producer |
Agency Producer |
| Nader Baker (Account Executive) |
Account Supervisor |
| Frank M. Koch (Marketing Director ) And Leon Vercueil (Senior Brand Manger) |
Advertiser's Supervisor |
| Jamie Mcainsh (Group Account Direct)/Youmna Boustani (Former/Account Director)/ |
Account Manager |