2013 Winners & Shortlists

BUILDING THE EARTH

BrandGSSG
Product/ServiceGSSG
EntrantP&A ADVERTISING AND MARKETING Kuwait City, KUWAIT
CategoryCORPORATE IMAGE
Entrant Company P&A ADVERTISING AND MARKETING Kuwait City, KUWAIT
Advertising Agency P&A ADVERTISING AND MARKETING Kuwait City, KUWAIT
Production Company INTAJ THE PRODUCTION HOUSE Beirut, LEBANON

Brief Explanation

The visual treatment is the hero of this TVC for GSSG industries. It is to a great extent, symbolic. Each frame, each picture and each word was chosen carefully among hundreds of options to exemplify the relevant industry be it glass, steel….etc. Yet this symbolic approach goes side by side with the concept of building the earth, a concept rooted deep in our Arabian culture.

Credits

Name Role
Ghassan Hamadah Chief Creative Officer
Ghassan Hamadah Executive Creative Director
Ghassan Hamadah Creative Director
Ayman Hassan Copywriter
Sabine Art Director
Fouad Shatila Account Supervisor
Fatima Al Qadhi Advertiser's Supervisor
Danielle Mousalli Producer
Richard Gibson Director
VTR Post Production
Fouad Shatila Account Manager
VTR EditingCompany