MAN TALK - ARM WRESTELING CHALLENGE 2 OF 2
Brand | AHRAM BEVERAGES COMPANY |
Product/Service | BIRELL |
Entrant | JWT CAIRO, EGYPT |
Category | INTERNET FILM |
Entrant Company
|
JWT CAIRO, EGYPT
|
Advertising Agency
|
JWT CAIRO, EGYPT
|
Production Company
|
ECU PRODUCTIONS Cairo, EGYPT
|
Brief Explanation
Birell have always challenged an individual’s manhood. This was the concept for Birell’s on-the-ground activation namely, “Man Talk Challenge with Captain Reda.” There is nothing more challenging to an Egyptian man than having his masculinity questioned by a woman. Captain Reda represents the ‘woman’ with physical strength and power which is the perfect test for any man on the streets of Egypt.
Credits
Ramsey Naja |
Chief Creative Officer |
Tameem Youness/Mohamed Hammady |
Creative Director |
Mohamed Bary |
Copywriter |
Amr Haddad/Mahmoud El Hosieny |
Art Director |
Mai Omar |
Agency Producer |
Rasha Georgy |
Account Supervisor |
Aref Fakhoury |
Advertiser's Supervisor |
Moetaz Thabet |
Producer |
Yehia Ismail |
Director |
Aref Fakhoury |
Account Manager |
Victor Credi |
Director Of Photography |