MAN TALK - LIVER SANDWICHES CHALLENGE 1 OF 2
| Brand | AHRAM BEVERAGES COMPANY |
| Product/Service | BIRELL |
| Entrant | JWT CAIRO, EGYPT |
| Category | INTERNET FILM |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Production Company
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ECU PRODUCTIONS Cairo, EGYPT
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Brief Explanation
Birell have always challenged an individual’s manhood. This was the concept for Birell’s on-the-ground activation namely, “Man Talk Challenge with Captain Reda.” There is nothing more challenging to an Egyptian man than having his masculinity questioned by a woman. Captain Reda represents the ‘woman’ with physical strength and power which is the perfect test for any man on the streets of Egypt.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Tameem Youness/Mohamed Hammady |
Creative Director |
| Mohamed Bary |
Copywriter |
| Amr Haddad/Mahmoud El Hosieny |
Art Director |
| Mai Omar |
Agency Producer |
| Rasha Georgy |
Account Supervisor |
| Aref Fakhoury |
Advertiser's Supervisor |
| Moetaz Thabet |
Producer |
| Yehia Ismail |
Director |
| Aref Fakhoury |
Account Manager |
| Victor Credi |
Director Of Photography |