| Brand | NOKIA EGYPT |
| Product/Service | NOKIA ASHA QWERTY RANGE |
| Entrant | JWT CAIRO, EGYPT |
| Category | INTERNET FILM |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Production Company
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TVISION Cairo, EGYPT
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Brief Explanation
We created a social digital game where socializers channel their dares through social networks to “ASHA Man”; who is a mere representation of the target’s own youthful daring spirit. Knowing the targets psycho-graphics, we created an incentive for participation, which is social recognition and a chance to win an ASHA QWERTY device. We invited the target via TVC to the Nokia Egypt Facebook page where they can send their challenges directly to ASHA MAN; to pick the most daring ones to carry out. Once chosen, we bring these challenges live through shooting them and uploading the films on Nokia’s Facebook page for the target to view, like, comment and share.
Credits
| Tameem Youness |
Creative Director |
| Mohamed Bary |
Copywriter |
| Amr Hadad |
Art Director |
| Hassan Mahfouz |
Agency Producer |
| Mai Azmy |
Account Supervisor |
| Sally Ezzat |
Advertiser's Supervisor |
| Tarek El Ganeiny |
Producer |
| Hassan El Sada |
Account Manager |