| Brand | VODAFONE EGYPT |
| Product/Service | LIMITED TIME TARIFF 12PT PER MINUTE |
| Entrant | JWT CAIRO, EGYPT |
| Category | COMMERCIAL PUBLIC SERVICES |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Production Company
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ASAP Cairo, EGYPT
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Brief Explanation
Ramadan is the Egyptian Super Bowl for advertising. Each year, viewers await the new ad campaigns from major brands, especially form telecoms and carbonated drinks. This year, Vodafone produced a mini series detailing behind the scenes footage from the amazing Vodafone commercial that was planned, but due to an accident on set, was never shot..
The 5th copy shows one of the actors as he has amnesia interacting with his son and another injured colleague, his colleague makes fun of him telling him about series he acted. As a famous football player walks in they trick him again saying that this is his nephew.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Mohamed Hammady/Tameem Youness |
Creative Director |
| Mohamed Hammady |
Copywriter |
| Mahmoud El Hosseiny/Amr Haddad |
Art Director |
| Reem Megahed/Mai Omar |
Agency Producer |
| Nihal Nashed |
Account Supervisor |
| Amin El Masry |
Producer |
| Hadi El Bagoury |
Director |
| Time Code |
Post Production |
| Shahira Akel |
Account Manager |
| Pedro Del Ray |
Director Of Photography |