| Brand | VODAFONE EGYPT |
| Product/Service | LIMITED TIME TARIFF 12PT PER MINUTE |
| Entrant | JWT CAIRO, EGYPT |
| Category | COMMERCIAL PUBLIC SERVICES |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Production Company
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ASAP Cairo, EGYPT
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Brief Explanation
Ramadan is the Egyptian Super Bowl for advertising. Each year, viewers await the new ad campaigns from major brands, especially form telecoms and carbonated drinks. This year, Vodafone produced a mini series detailing behind the scenes footage from the amazing Vodafone commercial that was planned, but due to an accident on set, was never shot..
the 4th copy shows the actors at the hospital with a TV presenter asking them about the accident and what happened. 2 actresses are discussing who was the highlight of the performance.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Mohamed Hammady |
Creative Director |
| Mohamed Bary |
Copywriter |
| Mahmoud El Hosseiny/Amr Haddad |
Art Director |
| Reem Megahed/Mai Omar |
Agency Producer |
| Nihal Nashed |
Account Supervisor |
| Amin El Masry |
Producer |
| Hadi El Bagoury |
Director |
| Time Code |
Post Production |
| Shahira Akel |
Account Manager |
| Pedro Del Ray |
Director Of Photography |