2013 Winners & Shortlists

COPY 1

BrandVODAFONE EGYPT
Product/ServiceLIMITED TIME TARIFF 12PT PER MINUTE
EntrantJWT CAIRO, EGYPT
CategoryCOMMERCIAL PUBLIC SERVICES
Entrant Company JWT CAIRO, EGYPT
Advertising Agency JWT CAIRO, EGYPT

Brief Explanation

Ramadan is the Egyptian Super Bowl for advertising. Each year, viewers await the new ad campaigns from major brands, especially form telecoms and carbonated drinks. This year, Vodafone produced a mini series detailing behind the scenes footage from the amazing Vodafone commercial that was planned, but due to an accident on set, was never shot.. The 1st copy is the introduction to the sequence of copies opening on 3 actors who have their friend/ mother and father on the set, they are discussing the incident and waiting for the injured ones that were on the collapsed set

Credits

Name Role
Ramsey Naja Chief Creative Officer
Mohamed Hammady/Tameem Youness Creative Director
Mohamed Hammady Copywriter
Mahmoud El Hosseiny/Amr Haddad Art Director
Reem Megahed Agency Producer
Nihal Nashed Account Supervisor
Amin El Masry Producer
Hadi El Bagoury Director
Time Code Post Production
Music Library Music
Shahira Akel Account Manager
Pedro Del Ray Director Of Photography