| Brand | VODAFONE EGYPT |
| Product/Service | DATA ROAMING TARIFF MOVE |
| Entrant | JWT CAIRO, EGYPT |
| Category | COMMERCIAL PUBLIC SERVICES |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Production Company
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ZANAD Cairo, EGYPT
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Brief Explanation
The Data Roaming monster copy was executed in order to highlight the big data roaming move Vodafone were planning to launch. Main objective for the brief was to create a platform for Data Roaming Move in order to create a buzz, conveying the message now you can use your data roaming freely with only 20LE per. The move was big hence the idea had to also be big.
Playing on the main insight that people fear data roaming and often switch it off to avoid fierce bills, bills disguised in a monster. However things change and Vodafone are planning to tame that monster, people shall not fear him again.Vodafone will now make data roaming accessible to everyone; the monster that once was scary has changed
Credits
| Ramsey Naja |
Chief Creative Officer |
| Tameem Younis |
Creative Director |
| Mohamed Bary |
Copywriter |
| Mahmoud El Hosseiny |
Art Director |
| Khaled Zaki |
Agency Producer |
| Nihal Nashed |
Account Supervisor |
| Tarek Ali |
Producer |
| Zanad |
Post Production |
| Shahira Akel |
Account Manager |