2013 Winners & Shortlists

MAXIBON'S BIG BITE

Bronze
BrandNESTLÉ ICECREAM EGYPT
Product/ServiceMAXIBON
EntrantJWT CAIRO, EGYPT
CategoryFOODS
Entrant Company JWT CAIRO, EGYPT
Advertising Agency JWT CAIRO, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

Brief Explanation

Maxibon, a new product innovation from Nestle Ice cream that gives the maximum refreshing hunger-fill, has launched in Egypt this Ramadan 2012. Launching the over-sized product & targeting it at teens who are hungry for life & are willing to do anything to prove that they’re old enough was definitely a challenge. Hence, we positioned the Maxibon eaters as those who can bite the maximum out of fun and played on the Bite by the magnifying its role in the drama.

Credits

Name Role
Tameem Youness/Mohamed Hammady Creative Director
Mohamed Bary Copywriter
Amr Haddad/Mahmoud El Hosseiny Art Director
Khaled Zaki Agency Producer
Mai Azmy Account Supervisor
Mohamed Farouk/Alaa El Dafrawy Producer
Ali Ali Director
Mohsen Abdel Wahab Editor
Hosny Ali Sound Design/Arrangement
G Lounge Post Production
Zanad Animation
Tameem Youness Music
Nada Kamel/Senior Account Executive: Aly Seif El Nasr Account Manager
Pierre Mouaarkesh Director Of Photography
Azman EditingCompany