| Brand | NESTLÉ ICECREAM EGYPT |
| Product/Service | DOLCECA |
| Entrant | JWT CAIRO, EGYPT |
| Category | FOODS |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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Brief Explanation
Chocobomb is a new premium product that falls under the Dolceca Range. Through out the launch campaign, we highlighted Dolceca’s personality as the brand that brings its consumers the ultimate fun and excitement. Additionally, communicating the premium range proposition; live your life to the max, which we successfully linked to our new product “Chocobomb”. Through out the copy, we magnify the effect of Chocobomb on our heroes, through humorous scenarios.
Credits
| Mohamed Hammady/Tameem Youness |
Creative Director |
| Mohamed Hammady |
Copywriter |
| Amr Haddad |
Art Director |
| Reem Megahed/Shady Abdel Aziz |
Agency Producer |
| Mai Azmy |
Account Supervisor |
| Mohamed Farouk/Alaa El Dafrawy |
Producer |
| Omar Helal |
Director |
| Mohsen Abdel Wahab |
Editor |
| Azman |
Post Production |
| Monkeys |
Animation |
| Nada Kamel/Senior Account Executive: Eman Refaat |
Account Manager |
| Quim Miquel |
Director Of Photography |
| Azman |
EditingCompany |