2013 Winners & Shortlists

Brief Explanation

Before you needed to travel frequently to collect miles and travel for free. Now it has become so flexible that you can actually collect miles without traveling and travel for free frequently. This is the first time BankMed has communicated their Medmiles program. It is important to establish that BankMed has a medmiles program but at the same time say that it is the best “by miles” because of the great welcome bonus: 35000 miles, the transfer miles feature, the get a friend/ get a bonus offer…. Etc. basically, Medmiles is such a flexible program, you will probably end up traveling more often than you think. The word “mayil” means pass by and fits perfectly into the traveling concept and is therefore easy to build into a campaign. This word is interesting since it is phonetically close to miles. It is as if we created a new meaning to the word “mayil” that is: collect miles.