TIGER - KIDS VOICE - BALLOONS DEAL
Brand | EGYPT FOODS |
Product/Service | TIGER |
Entrant | NOUR BADIE INSTITUTION Cairo, EGYPT |
Category | FOODS |
Entrant Company
|
NOUR BADIE INSTITUTION Cairo, EGYPT
|
Advertising Agency
|
NOUR BADIE INSTITUTION Cairo, EGYPT
|
Production Company
|
TAREK NOUR PRODUCTION Cairo, EGYPT
|
Brief Explanation
Tiger is a brand of crinkled potato chips. The general perception among the target segment was that crinkled chips is for young children. We wanted to change that and position it as the product for teenagers and youth. We played it with reversed psychology, showcasing that if you want to grow up and rule, you should eat tiger crinkled potato chips. Flat chips is for kids, so you will act like one when you eat it, but if you eat the crinkled chips, you will be a grown up once again.
Credits
Ahmed Tarek |
Chief Creative Officer |
Ahmed Mokhtar |
Creative Director |
Yasmine Emad |
Copywriter |
Sherief Monir |
Art Director |
Mahmoud Khattab |
Agency Producer |
Mahmoud Khattab |
Producer |
Ahmed El Guindy |
Director |
Tarek Rashed |
Editor |
Samuel Isaac |
Sound Design/Arrangement |
Tarek Nour Post |
Post Production |
Shereen Khalifa |
Account Manager |
Ahmed El Morsi |
Cinematographer |
Ahmed El Morsi |
Director Of Photography |
Tarek Nour Post |
EditingCompany |