2013 Winners & Shortlists

TIGER - KIDS VOICE - BALLOONS DEAL

BrandEGYPT FOODS
Product/ServiceTIGER
EntrantNOUR BADIE INSTITUTION Cairo, EGYPT
CategoryFOODS
Entrant Company NOUR BADIE INSTITUTION Cairo, EGYPT
Advertising Agency NOUR BADIE INSTITUTION Cairo, EGYPT
Production Company TAREK NOUR PRODUCTION Cairo, EGYPT

Brief Explanation

Tiger is a brand of crinkled potato chips. The general perception among the target segment was that crinkled chips is for young children. We wanted to change that and position it as the product for teenagers and youth. We played it with reversed psychology, showcasing that if you want to grow up and rule, you should eat tiger crinkled potato chips. Flat chips is for kids, so you will act like one when you eat it, but if you eat the crinkled chips, you will be a grown up once again.

Credits

Name Role
Ahmed Tarek Chief Creative Officer
Ahmed Mokhtar Creative Director
Yasmine Emad Copywriter
Sherief Monir Art Director
Mahmoud Khattab Agency Producer
Mahmoud Khattab Producer
Ahmed El Guindy Director
Tarek Rashed Editor
Samuel Isaac Sound Design/Arrangement
Tarek Nour Post Post Production
Shereen Khalifa Account Manager
Ahmed El Morsi Cinematographer
Ahmed El Morsi Director Of Photography
Tarek Nour Post EditingCompany