2013 Winners & Shortlists

TATESS - ELEVATOR

BrandEGYPT FOODS
Product/ServiceTATESS
EntrantNOUR BADIE INSTITUTION Cairo, EGYPT
CategoryFOODS
Entrant Company NOUR BADIE INSTITUTION Cairo, EGYPT
Advertising Agency NOUR BADIE INSTITUTION Cairo, EGYPT
Production Company TAREK NOUR PRODUCTION Cairo, EGYPT

Brief Explanation

The challenge was to find a unique positioning for the product in a cluttered world of snacks. Tatess - after being tested - showed that the taste of flavors they offer is different. A lot of who the research was carried out on, stressed the taste as a key attribute for the product. The all agreed the tatess "has a STRONG flavor", and this is where the idea came from. The idea is simple, and is delivered in a of sense of humor; "When you eat tatess, it will feel as if you are experiencing the real taste of the flavor, it's like you are EATING the real flavor". Enjoy the REAL flavor!

Credits

Name Role
Ahmed Tarek Chief Creative Officer
Yasmine Emad Copywriter
Mohamed Abdel Hameed Art Director
Mahmoud Khattab Agency Producer
Mahmoud Khattab Producer
Ahmed Mekky Director
Wael Farag Editor
Mohamed Haseeb Sound Design/Arrangement
Tarek Nour Post Post Production
Mohamed Abdel Hady Animation
Moustafa El Halawani Music
Shereen Khalifa Account Manager
Mazen El Motagawel Cinematographer
Mazen El Motagawel Director Of Photography
Tarek Nour Post EditingCompany