Brand | EGYPT FOODS |
Product/Service | TATESS |
Entrant | NOUR BADIE INSTITUTION Cairo, EGYPT |
Category | FOODS |
Entrant Company
|
NOUR BADIE INSTITUTION Cairo, EGYPT
|
Advertising Agency
|
NOUR BADIE INSTITUTION Cairo, EGYPT
|
Production Company
|
TAREK NOUR PRODUCTION Cairo, EGYPT
|
Brief Explanation
The challenge was to find a unique positioning for the product in a cluttered world of snacks. Tatess - after being tested - showed that the taste of flavors they offer is different. A lot of who the research was conducted on, stressed the taste was a key attribute for the product. They all agreed that Tatess "has a STRONG flavor", and this is where the idea came from. The idea is simple, and is delivered with a bit of sense of humor; "When you eat tatess, it will feel as if you are experiencing the real taste of the flavor, it's like you are EATING the real flavor". You will be puzzled, are you eating the real flavor or potato chips?
Credits
Ahmed Tarek |
Chief Creative Officer |
Yasmine Emad |
Copywriter |
Mohamed Abdel Hameed |
Art Director |
Mahmoud Khattab |
Agency Producer |
Mahmoud Khattab |
Producer |
Ahmed Mekky |
Director |
Wael Farag |
Editor |
Mohamed Haseeb |
Sound Design/Arrangement |
Tarek Nour Post |
Post Production |
Mohamed Abdel Hady |
Animation |
Moustafa El Halawani |
Music |
Shereen Khalifa |
Account Manager |
Mazen El Motagawel |
Cinematographer |
Mazen El Motagawel |
Director Of Photography |
Tarek Nour Post |
EditingCompany |