| Brand | GRAVITY BREWING |
| Product/Service | LEBANESE BREW |
| Entrant | INTERESTING TIMES Beirut, LEBANON |
| Category | INTERNET FILM |
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Entrant Company
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INTERESTING TIMES Beirut, LEBANON
|
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Advertising Agency
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INTERESTING TIMES Beirut, LEBANON
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Brief Explanation
Lebanese Brew first launched in Lebanon with its point of view ‘Courage Is Contagious’. The high-on-engagement social media campaign inspired a brave part of the country’s youth to challenge the status quo and break from the stereotype of Lebanon’s beer monopoly for over seventy years. If the brave part of the Lebanese youth was courageous enough to support the brand last year, what would it take for the more conformist people to follow? Will they go out of their comfort zones when faced with the ultimate deadline?
We launched an online manifesto that urged the Lebanese youth to break from the conformity of everyday life and get out and TRY SOMETHING BRAVE before THE LAST SUMMER ON EARTH!
Credits
| Jimmy Francis - Mo Alghossein |
Chief Creative Officer |
| Karim Kazan |
Executive Creative Director |
| Tres Colacion - Jimmy Francis |
Copywriter |
| Ali El Sayyed - Mo Algossein |
Art Director |
| Karam Alghossein |
Agency Producer |
| Wassim Bassil |
Account Supervisor |
| Lara Safar |
Advertiser's Supervisor |
| Karam Al Ghossein |
Producer |
| Jimmy Francis - Mo Alghossein |
Director |
| Karam Al Ghossein |
Editor |
| Jade |
Sound Design/Arrangement |
| KRM |
Post Production |
| Kamal B. Nassar |
Cinematographer |
| Kamal B. Nassar |
Director Of Photography |