2013 Winners & Shortlists

Brief Explanation

Power of the tire is a satirical info-graphic piece depicting the current political and economical situation in Lebanon. It is meant to be satirical and does not reflect an objective situation, but a personal interpretation. SELF PROMOTION: This video was created as part of a Corporate Social Responsibility (CSR) program, trying to relieve the audience with a fun satire about what was happening in the region (promises of electricity, burning tires, constant water shortage, etc...). It is a satirical PSA that a lot of people can relate to. This was created to promote our services, to show potential clients what we can do with the animation medium, especially on the corporate and NGO level, as this past year infographics seem to have gained a lot of momentum. We branded the animation using our colors (white, cyan and magenta) and kept it to a strict minimal approach so as to focus on the message / issue we are tackling Beyond the positive responses we got from that animation, we landed several contracts based on people who saw that video and were looking for something similar or people who trusted our company to produce content of that standard.