2013 Winners & Shortlists

PARTY OF ONE

BrandBEIRUT CELEBRATIONS
Product/ServiceINDEPENDENCE DAY
EntrantRÉPUBLIQUE Beirut, LEBANON
CategoryPUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS
Entrant Company RÉPUBLIQUE Beirut, LEBANON
Advertising Agency RÉPUBLIQUE Beirut, LEBANON
Production Company WONDERFUL PRODUCTIONS Beirut, LEBANON

Brief Explanation

In Lebanon, national pride has become a subjective concept, with citizens celebrating their own sect's accomplishments over the country's as a whole. With the country's loyalties divided, Lebanon's Independence Day has taken a back seat and the unity that other countries experience on their national days has all but disappeared. We watch a man setting up his home for what seems like a party. Banners are put up, balloons are blown and a plate is set out - but with the monotone ticking of the clock in the background we get the sense that a certain party spirit is missing. At the end, we reveal the man is in fact celebrating Independence Day all by himself in a sad little party for one, highlighting the fact that no one likes to celebrate alone.

Credits

Name Role
Fadi Mroue Creative Director
Yasmin Murad Copywriter
Fadi Mroue Art Director
Paul Sabbagh/Tanya Abou Jaoude Producer
Caroline Labaki Director
Goldmine Studios - Ryan Sfeir Sound Design/Arrangement
Deziree Atallah Post Production
Rima Najjar Account Manager
Ines Chrayteh Other Credits