| Brand | PEPSICO |
| Product/Service | CHEETOS |
| Entrant | DDB DUBAI, UNITED ARAB EMIRATES |
| Category | FOODS |
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Entrant Company
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DDB DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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DDB DUBAI, UNITED ARAB EMIRATES
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Production Company
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BEIRUTWORKS Beirut, LEBANON
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Brief Explanation
Cheetos is targeted towards teens. The brand ethos is to give moments of unexpected fun to our target group while celebrating the togetherness of their tribe. The brief was to position the new baked Cheetos Cheese variant as the ultimate cheesy experience. The film is about a tribe who have an unassuming friend amongst them, unaware of the real cheese content of the new baked Cheetos. The narrative takes us through how the tribe makes use of this opportunity and proves the sheer 'cheesiness' of the product to their friend in a fun and engaging way.
Credits
| Makarand Patil/Kartik Aiyar |
Creative Director |
| Ramy El Sakka/Makarand Patil/Kartik Aiyar |
Copywriter |
| Makarand Patil/Kapil Mayekar |
Art Director |
| Azza Aboulmagd |
Agency Producer |
| Elizabeth Morrison/Edward Harris |
Account Supervisor |
| Mark Salameh |
Advertiser's Supervisor |
| Azza Abu Elmagd |
Producer |
| Ali Ali |
Director |
| BKP Dubai |
Sound Studio |
| Chris Atkins |
Sound Engineer |
| A-VFX Studio Russia |
Post Production |
| Jennifer Elhayek |
Account Manager |
| Pierre Mouarkech |
Cinematographer |
| Pierre Mouarkech |
Director Of Photography |
| Martin Krejzlik - Set Designer |
Other Credits |