2013 Winners & Shortlists

GUM VS. CHANGE

Short List
BrandBAVARIA
Product/ServiceBAVARIA MALT DRINK
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryDRINKS
Entrant Company MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Production Company BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES

Brief Explanation

In the Middle East there’s a unique insight only relevant to the region; receiving chewing gum takes the place of small change in stores. This gave Bavaria, who were launching for the first time in Saudi Arabia, an idea. Since Bavaria turns away from the expected and looks at life with a refreshing perspective, we wanted to turn this regional insight on its head and give it a Bavaria twist.

Credits

Name Role
Ramzi Mountran/Sascha Kuntze Creative Director
Casey Bird Copywriter
Matthew Knowles Art Director
Carmel Missilmany Agency Producer
Eric Wewerinke Advertiser's Supervisor
Eddy Rizk Producer
Jonathan Greenhalgh Director
Sami Nassar Editor
Elyse Khaled Account Manager
Baz Irvine Director Of Photography
Blackstone Studios EditingCompany
Anora Tukhsanova/Chantal Oneissy/Nathalie Daou/James Purdie/Ziv Girdron Other Credits