2013 Winners & Shortlists

EXPIRY DATE

BrandCHILDREN’S CANCER CENTER OF LEBANON
Product/ServiceCANCER TREATMENT CENTER
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryINTERNET FILM
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON
Production Company INTAJ THE PRODUCTION HOUSE Beirut, LEBANON

Brief Explanation

Children with Cancer have to witness their childhoods stolen from them. Without proper treatment, chances of survival are minimal. Every child deserves to celebrate his next birthday; no child deserves an expiry date. This ad was launched online as a wake up call for people to donate and provide more children in need with free treatment at the occasion of CCCL’s 10th year anniversary.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Malek Ghorayeb Executive Creative Director
Areej Mahmoud/Associated Creative Director: Tania Saleh/Manal Nagi Creative Director
Samer Zouehid Copywriter
Charbel Sawane/Dalia Fadel/Daniela Abdo/Marc Maftoum/Julie Khalil Mezher Art Director
Nada Abi Saleh Account Supervisor
Danielle Moussalli Producer
Wissam Smayra Director
Diego De Aristegui Account Manager
VTR Beirut EditingCompany