PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS
Entrant Company
LEO BURNETT BEIRUT, LEBANON
Advertising Agency
LEO BURNETT BEIRUT, LEBANON
Production Company
WONDERFUL PRODUCTIONS Beirut, LEBANON
Brief Explanation
In October, there was a massive car bomb explosion in an area in Achrafieh (a main area in Beirut city in Lebanon). This explosion not only took lives, but damaged 4 big buildings and left their residents homeless.
The explosion came after a few years of relative calm in Lebanon, leaving people completely shocked and devastated.
Offre Joie is an NGO that has been rebuilding war torn areas in Lebanon since 1989, so naturally, they felt the great need to take the initiative and rebuild the torn area.
Their volunteers work anonymously. All they need is for more people to join them and help rebuild the damaged area in Achrafieh.