2013 Winners & Shortlists

U-CHAT

Short List
BrandALFA-MANAGED BY ORASCOM TELECOM
Product/ServiceALFA MIDLINE POSTPAID BUNDLES
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryCOMMERCIAL PUBLIC SERVICES
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON
Production Company FRAME NATION FILMS Beirut, LEBANON

Brief Explanation

With Alfa Telecom launching the first ever youth bundle in the Lebanese market, we decided to caricature the one thing that the youth experience daily….Lebanese moms. Lebanese moms are known for their incessant pampering & sometimes overprotection of their children, no matter their age. We told the story of Ramy, a lost child and the extent his mother goes to find him.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Malek Ghorayeb Executive Creative Director
Areej Mahmoud/Rana Najjar (Associate Creative Director) Creative Director
Rana Najjar Copywriter
Dalia Fadel/Daniela Abdo Art Director
Nada Abi Saleh/Jad Hindi/Samer Makarem/Ranwa Sinno Account Supervisor
Rudy Francis Producer
Ali Ali Director
Ghada Abdel Sater Editor
Elso El-Hajj Sound Design/Arrangement
Hedgehog Post Production
Yves Sehnaoui Cameraman
Philip Khayat Music
Yves Sehnaoui Cinematographer
Yves Sehnaoui Director Of Photography
Clandestino Films EditingCompany