Brand | ALFA-MANAGED BY ORASCOM TELECOM |
Product/Service | ALFA MIDLINE POSTPAID BUNDLES |
Entrant | LEO BURNETT BEIRUT, LEBANON |
Category | COMMERCIAL PUBLIC SERVICES |
Entrant Company
|
LEO BURNETT BEIRUT, LEBANON
|
Advertising Agency
|
LEO BURNETT BEIRUT, LEBANON
|
Production Company
|
FRAME NATION FILMS Beirut, LEBANON
|
Brief Explanation
With Alfa Telecom launching the first ever youth bundle in the Lebanese market, we decided to caricature the one thing that the youth experience daily….Lebanese moms. Lebanese moms are known for their incessant pampering & sometimes overprotection of their children, no matter their age. We told the story of Ramy, a lost child and the extent his mother goes to find him.
Credits
Bechara Mouzannar |
Chief Creative Officer |
Malek Ghorayeb |
Executive Creative Director |
Areej Mahmoud/Rana Najjar (Associate Creative Director) |
Creative Director |
Rana Najjar |
Copywriter |
Dalia Fadel/Daniela Abdo |
Art Director |
Nada Abi Saleh/Jad Hindi/Samer Makarem/Ranwa Sinno |
Account Supervisor |
Rudy Francis |
Producer |
Ali Ali |
Director |
Ghada Abdel Sater |
Editor |
Elso El-Hajj |
Sound Design/Arrangement |
Hedgehog |
Post Production |
Yves Sehnaoui |
Cameraman |
Philip Khayat |
Music |
Yves Sehnaoui |
Cinematographer |
Yves Sehnaoui |
Director Of Photography |
Clandestino Films |
EditingCompany |