ALWAYS CLOTH CONVERSION - NIGERIA
Brand | PROCTER & GAMBLE |
Product/Service | FEMCARE ALWAYS |
Entrant | LEO BURNETT BEIRUT, LEBANON |
Category | COSMETICS & BEAUTY, TOILETRIES & OTC PHARMACY |
Entrant Company
|
LEO BURNETT BEIRUT, LEBANON
|
Advertising Agency
|
LEO BURNETT BEIRUT, LEBANON
|
Production Company
|
GOLDEN PLANES Cape Town, SOUTH AFRICA
|
Brief Explanation
It’s recess time, set in a school playground. A girl is clearly uncomfortable and trying her best to hide that she’s on her period, tying her sweater around her waist and checking. A group of her friends come to her rescue, to explain to her that they know! They approach her in a very friendly manner. They have the solution for her! 3 steps to change her behavior, Three steps to confidence, three steps to start moving the way she wants.
After she’s taken through the steps our heroine loosens her sweater and ties it around her neck, like a victory cape. She leads her friends as they all celebrate the fact that now they can move anyway they want, thanks to the superior protection of Always.
Credits
Bechara Mouzannar |
Chief Creative Officer |
Malek Ghorayeb |
Executive Creative Director |
Danielle Rizkallah |
Creative Director |
Salem Habbous |
Copywriter |
Natasha Maasri/Mari Liis Ernits |
Art Director |
Gabriel Abou Daher |
Agency Producer |
Cynthia Abdelkarim |
Account Supervisor |
Herman Leroux |
Producer |
Porteus Xandau |
Director |
Amy Luise Daneel |
Editor |
Simon Elborne |
Sound Design/Arrangement |
The Postoffice |
Post Production |
Simon Elborne |
Music |
Fadi Bustros/Shayna Suidan |
Account Manager |
Shaun Harley Lee |
Cinematographer |
Shaun Harley Lee |
Director Of Photography |