| Brand | TOUCH |
| Product/Service | TOUCH |
| Entrant | JWT BEIRUT, LEBANON |
| Category | INTERNET FILM |
|
Entrant Company
|
JWT BEIRUT, LEBANON
|
|
Advertising Agency
|
JWT BEIRUT, LEBANON
|
|
Production Company
|
AD STUDIO São Paulo, BRAZIL
|
Brief Explanation
We the leading mobile operator, We are evolving.
When our community of over 2 million, share their world.
Then together we can touch a new world, made of all the little things we do.”
An animation brought this song to life through a typographic exercise, combining ludic and minimal art direction via several animation techniques, from motion graphics to stop-motion. It was then placed as the introductory video to the website: inmynewworld.com, a space inviting all Lebanese to share their worlds & be part of touch’s new vision.
Credits
| AD STUDIO and SAUCES |
Producer |
| Doug Bello and Marcelo Garcia |
Director |
| Composition: Marcelo Garcia |
Sound Design/Arrangement |
| Sergio Modern |
Cameraman |
| 3D Modeling and Animation: Doug Bello, Fernando Barros and Luciano Nader |
Special Effects/Computer Graphics |
| Rodrigo Violante |
Cinematographer |
| Art direction and typography: Marcelo Garcia Stop-motion: Doug Bello Illustration and Design: Liza Domingues Rotoscoping: Bruno Garcia Production executive: Aguinaldo Rocca Production: Denise Rosa |
Other Credits |
| Doug Bello |
Stop-motion |