Brand | TOUCH |
Product/Service | TOUCH |
Entrant | JWT BEIRUT, LEBANON |
Category | INTERNET FILM |
Entrant Company
|
JWT BEIRUT, LEBANON
|
Advertising Agency
|
JWT BEIRUT, LEBANON
|
Production Company
|
AD STUDIO São Paulo, BRAZIL
|
Brief Explanation
We the leading mobile operator, We are evolving.
When our community of over 2 million, share their world.
Then together we can touch a new world, made of all the little things we do.”
An animation brought this song to life through a typographic exercise, combining ludic and minimal art direction via several animation techniques, from motion graphics to stop-motion. It was then placed as the introductory video to the website: inmynewworld.com, a space inviting all Lebanese to share their worlds & be part of touch’s new vision.
Credits
AD STUDIO and SAUCES |
Producer |
Doug Bello and Marcelo Garcia |
Director |
Composition: Marcelo Garcia |
Sound Design/Arrangement |
Sergio Modern |
Cameraman |
3D Modeling and Animation: Doug Bello, Fernando Barros and Luciano Nader |
Special Effects/Computer Graphics |
Rodrigo Violante |
Cinematographer |
Art direction and typography: Marcelo Garcia Stop-motion: Doug Bello Illustration and Design: Liza Domingues Rotoscoping: Bruno Garcia Production executive: Aguinaldo Rocca Production: Denise Rosa |
Other Credits |
Doug Bello |
Stop-motion |