2013 Winners & Shortlists

TOUCH - MY PLAN

Silver
BrandTOUCH
Product/ServiceTOUCH
EntrantJWT BEIRUT, LEBANON
CategoryCOMMERCIAL PUBLIC SERVICES
Entrant Company JWT BEIRUT, LEBANON
Advertising Agency JWT BEIRUT, LEBANON
Production Company NE.A BEYROUTH Beirut, LEBANON

Brief Explanation

Whoever you are, there's a plan for you. The song premiered through a 1 minute film: a continuous one-shot video, panning across 14 individual rooms, which literally brought a sample of the Lebanese cosmos to life. It celebrates all the local stereotypes and typical Lebanese characters that everyone can relate to, and was interpreted by the lead singer of the most popular alternative band in Beirut. Thus proving that, despite their differences, a 1 minute film & song could bring all the Lebanese under one roof.

Credits

Name Role
Joanna Saliba Producer
Ali Ali Director
Performance: Hamed Sinno Music
Pierre Sarraf Director Of Photography
Reine Razzouk ProductionManager
Production House: .ne.a Beyoruth Prod. Executive Producer: Pierre Sarraf Art Director: Martin Krejlic Assistant Director: Pedros Temizian Casting Director: Mia Daybess Wardrobe Manager: Maya Kassis Other Credits