| Brand | DOHA 2020 |
| Product/Service | DOHA 2020 |
| Entrant | LEO BURNETT QATAR Doha, QATAR |
| Category | CORPORATE IMAGE |
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Entrant Company
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LEO BURNETT QATAR Doha, QATAR
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Advertising Agency
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LEO BURNETT QATAR Doha, QATAR
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Production Company
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JOY FILMS ME Beirut, LEBANON
|
Brief Explanation
For the competition against Madrid, Tokyo, Istanbul and Baku to win the 2020 Olympic Games bid, we created this film to represent Doha. It's the first impression to make the Olympic Committee feel that Doha represents not only Qataris but also all Arab countries especially after the Arab Spring which made every Arab believe in "Change". These are the everyday people who enjoy the simplest things in life, but they also have great ambition to make a big difference and get noticed by challenging and breaking all obstacles. So it is time to bring the Olympic Games to an Arab Country "for a change".
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Peter Bidenko |
Executive Creative Director |
| Munah Zahr |
Creative Director |
| Munah Zahr |
Copywriter |
| Sami Saleh |
Account Supervisor |
| Rita El Hachem |
Producer |
| Mehdi Norowzian |
Director |
| The Postoffice |
Post Production |