2013 Winners & Shortlists

Brief Explanation

Family is highly important to people in the region, particularly those raising their own. Over the years however, individual time is consumed by work and technology, making quality family time a rare event. Last year, McDonald's launched it's Family Time Forever initiative, to create awareness about the issue. This year, we wanted people to do something about it. McDonald's introduced 'A Day Offline', an annual initiative which encourages families from the entire GCC to participate by turning off their mobile phones, computers and television sets for one entire day on Friday September 28th, spending time together as a family instead.