Brand | McDONALD'S |
Product/Service | McDONALD'S |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | CORPORATE IMAGE |
Entrant Company
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Production Company
|
JOY FILMS ME Beirut, LEBANON
|
Brief Explanation
Family is highly important to people in the region, particularly those raising their own. Over the years however, individual time is consumed by work and technology, making quality family time a rare event.
Last year, McDonald's launched it's Family Time Forever initiative, to create awareness about the issue. This year, we wanted people to do something about it.
McDonald's introduced 'A Day Offline', an annual initiative which encourages families from the entire GCC to participate by turning off their mobile phones, computers and television sets for one entire day on Friday September 28th, spending time together as a family instead.
Credits
Bechara Mouzannar |
Chief Creative Officer |
Peter Bidenko |
Executive Creative Director |
Marwan Chahine |
Creative Director |
Maha Khawaja |
Copywriter |
Tariq Ayass |
Art Director |
Sarah Abdullah |
Agency Producer |
Rasha Alazem |
Account Supervisor |
Rita El Hachem |
Producer |
Karen Cunningham |
Director |
Harry Herdeshian |
Sound Design/Arrangement |
Post Office/Alleycat |
Post Production |
Jad Mouhawej |
Account Manager |
Planner: Ali Marashi
Head of Strategy: Nicolas Chidiac |
Other Credits |