| Brand | UNILEVER |
| Product/Service | HAND WASH |
| Entrant | FACE TO FACE Dubai, UNITED ARAB EMIRATES |
| Category | COSMETICS & BEAUTY, TOILETRIES & OTC PHARMACY |
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Entrant Company
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FACE TO FACE Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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FACE TO FACE Dubai, UNITED ARAB EMIRATES
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Production Company
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STRUDEL FILMS London, UNITED KINGDOM
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Brief Explanation
Water conservation is a very serious issue, especially in our water-scarce region. While people know this they are reluctant to change their habits, especially if they think it means compromising in some way. The efficacy of Lifebuoy hand wash means that by using it, you can save water without any compromise. This TVC, working as part of a campaign for 3 products, simply, clearly and with impact, through the telegraphic visual property of water flowing back into the tap or shower head, establishes the water saving benefit of the product.
Credits
| Ralph Roden |
Chief Creative Officer |
| Mike Sands |
Creative Director |
| Mike Sands |
Copywriter |
| Mike Sands |
Art Director |
| Mark Sell |
Account Supervisor |
| Vaibhav Kumar |
Advertiser's Supervisor |
| Paul Alexander |
Producer |
| Simon Paul |
Director |
| Lucas Roche |
Editor |
| Josh Harvey |
Sound Design/Arrangement |
| Lr Post |
Post Production |
| Schatzi Gheita/Dalia Sharawi |
Account Manager |
| Simon Paul |
Director Of Photography |