Brand | AUJAN |
Product/Service | RANI FLOAT JUICE |
Entrant | FACE TO FACE Dubai, UNITED ARAB EMIRATES |
Category | DRINKS |
Entrant Company
|
FACE TO FACE Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
FACE TO FACE Dubai, UNITED ARAB EMIRATES
|
Production Company
|
STRUDEL FILMS London, UNITED KINGDOM
|
Brief Explanation
Rani Float is a juice based drink with CSD (carbonated soft drink) attitude, that offers a real alternative to in the homogenous CSD category. At the heart of the drinking experience are large fruit chunks that deliver a very unique drinking experience. One that is deemed to be a ‘fun’ alternative by our audience. In this execution (4th in our series) the chunks transform a normal situation in to one of fun but with a level of scale and stature that hadn’t yet been reached in a Rani Float ad. Rani Float, get chunked, on a much bigger scale.
Credits
Ralph Roden |
Chief Creative Officer |
Mike Sands |
Creative Director |
Mike Sands/Shanley/Treacy |
Copywriter |
Mike Sands/Shanley/Treacy |
Art Director |
Mark Sell And Mohamed Hammad |
Account Supervisor |
Paul Alexander |
Producer |
Eric Will |
Director |
Juice/Mpc |
Sound Design/Arrangement |
Josh Harvey/Juice |
Music |
Fadi Bshara |
Account Manager |
Joachim Berc |
Director Of Photography |
Philip Guyler |
EditingCompany |