| Brand | AUJAN |
| Product/Service | RANI FLOAT JUICE |
| Entrant | FACE TO FACE Dubai, UNITED ARAB EMIRATES |
| Category | DRINKS |
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Entrant Company
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FACE TO FACE Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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FACE TO FACE Dubai, UNITED ARAB EMIRATES
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Production Company
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STRUDEL FILMS London, UNITED KINGDOM
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Brief Explanation
Rani Float is a juice based drink with CSD (carbonated soft drink) attitude, that offers a real alternative to in the homogenous CSD category. At the heart of the drinking experience are large fruit chunks that deliver a very unique drinking experience. One that is deemed to be a ‘fun’ alternative by our audience. In this execution (4th in our series) the chunks transform a normal situation in to one of fun but with a level of scale and stature that hadn’t yet been reached in a Rani Float ad. Rani Float, get chunked, on a much bigger scale.
Credits
| Ralph Roden |
Chief Creative Officer |
| Mike Sands |
Creative Director |
| Mike Sands/Shanley/Treacy |
Copywriter |
| Mike Sands/Shanley/Treacy |
Art Director |
| Mark Sell And Mohamed Hammad |
Account Supervisor |
| Paul Alexander |
Producer |
| Eric Will |
Director |
| Juice/Mpc |
Sound Design/Arrangement |
| Josh Harvey/Juice |
Music |
| Fadi Bshara |
Account Manager |
| Joachim Berc |
Director Of Photography |
| Philip Guyler |
EditingCompany |