| Brand | MASDAR |
| Product/Service | WORLD FUTURE ENERGY SUMMIT 2013 |
| Entrant | ALL ABOUT BRANDS Abu Dhabi, UNITED ARAB EMIRATES |
| Category | PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS |
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Entrant Company
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ALL ABOUT BRANDS Abu Dhabi, UNITED ARAB EMIRATES
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Advertising Agency
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ALL ABOUT BRANDS Abu Dhabi, UNITED ARAB EMIRATES
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Production Company
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INTAJ Abu Dhabi, UNITED ARAB EMIRATES
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Brief Explanation
After years of talking and little action, we wanted to jolt the people attending the World Future Energy Summit, out of any feelings of complacency.
The narrative when read in one direction gave a very negative assessment of the world we live in. Once reversed the same words became positive.
Simple motion graphics added graphic impact without detracting from the message and a child’s voice was used to firstly lay the blame on the current generation and then in reverse add to the feeling of optimism about the future that could be created if appropriate action is taken.
Credits
| Mark Rollinson |
Chief Creative Officer |
| Mark Rollinson |
Creative Director |
| Mark Rollinson |
Copywriter |
| Nick Cronin |
Art Director |
| Joseph Pritchard |
Agency Producer |
| Alex Brown |
Account Supervisor |
| Martin Roberts |
Producer |
| Mark Rollinson |
Director |
| Guruprasad Korgaonkar |
Editor |
| Stefan Mcdad |
Sound Design/Arrangement |
| Alex Brown |
Account Manager |