2013 Winners & Shortlists

Brief Explanation

Oftentimes, Saudi women seek out health information privately, online - and in their own language. However when it comes to breast cancer, many women across the Kingdom avoid the topic entirely. In fact, 70% of breast cancer cases are not reported until they are at a very late stage. Burdened by fear and social stigma, many women are simply too afraid to get tested. Healthymagination's 'Shared Wisdom' is an animated story that takes a first step towards awareness and action. It explores one woman's fears, and offers a way to help overcome them - by participating in the first mobile screening drive in Saudi Arabia.