2013 Winners & Shortlists

THE PERFECT MIX

BrandNESCAFE
Product/ServiceCOFFEE
EntrantFP7 / CAI, EGYPT
CategoryINTERNET FILM
Entrant Company FP7 / CAI, EGYPT
Advertising Agency FP7 / CAI, EGYPT

Brief Explanation

In this animated digital video, the idea was to humorously make fun of a typical Egyptian family mix utilizing references from the local culture. We emphasize on the weird family mixes to explain that not all combinations of elements end up being perfect however the Nescafe Mixes are the perfect mix.

Credits

Name Role
Abdelsalam Abdelsalam Executive Creative Director
Ahmed Hafez Creative Director
Ahmed Coutry Art Director
Heba Radwan/Mohamed Abdel Aziz Agency Producer
Nora Badr Account Supervisor
Rania Afifi Account Manager
Associate Creative Director: George Azmy Gd:ahmed Mosaad/Ingy El Beltagy/Mariam Ibrahim Other Credits